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ITRH stands for the recall of all things beautiful and lost. As an inherent philosophy, the house brings to life age old-crafts such as Kalamkari, Madhubani, Chikankari, and Gota-Weaving. Each piece is hand dyed and crafted with love and precision. Due to the uniqueness of these crafts, no two pieces are the same nor can they be recreated in the exact same way. Any inconsistencies in the hand-painted, hand-dyed, and hand-embroidered pieces are what make the outfits special and is a part and parcel of working with these gifted artisans that we cherish above all.
ITRH is the poetic brainchild of Designer Ridhi Bansal and Creative director Mohit Rai, conceived out of a singular directive and mdash;to create a house and a haven in fashion which nurtures the authenticity in craft of our country and an ode to maximalism. Each look and every collection by ITRH focuses on re-imagining heirloom treasures with a contemporary soul. From indigenous textile crafts, intricate embroideries to classic silhouettes, and towards maximal pieces of wearable art.